Viewing the rugs as blank canvases ripe for interpretation by Resourceful abilities throughout different spheres, one among the favourite collections is Broken Symmetry, created in partnership with design and style trailblazer Athena Calderone.
The Beni Ourain rugs are hand-woven applying unbleached and undyed sheep wool, making a creamy qualifications and authentically fluffy wispy off-white style features - specifically Together with the honeycomb impact.
Our proprietary washing course of action took us a few decades of study and growth to best. The very best top secret system locks in color fastness although breaking down and softening the wool’s natural fibers to obtain a lustrous sheen and velvety feel. Provide to the lounging.
The autodidactic photographer Karl Blossfeldt claimed that “mother nature educates us into attractiveness and inwardness, and is a supply of by far the most noble enjoyment." From this sentiment, Terrain founded its roots.
"Japanese craftsmanship reflects a similar tenets found in this Moroccan artwork: a partnership to character as well as the surroundings, the usage of organic resources, and custom" - Colin King
Each collaboration has an intention from your Large Atlas sheep we shear humanely to your designers, artisans, and family corporations we aid.
The Siroua rug from this assortment is our initially at any time shag rug, and is particularly woven from a Particular sort of exceptional fleece. This assortment was photographed at Tom’s white-washed dwelling inside the West Village and also a cozy Wooden paneled house on Washington Square South.
Take a wander to the wild aspect. Our selection in partnership with Flamingo Estate is inspired from the transcendent yard and architectural particulars of their hedonistic HQ high atop the hills of L. a..
Their styles really are a illustration of liberty - not Because in their totally free-flowing fractal sample but will also on account of their exclusive models and colours that vary from a single Beni rug to a different.
Trustworthy and idiosyncratic, Terrain provides three kinds of undyed, flat woven Moroccan rugs that shell out homage towards the unadorned beauty of wool and landscape. It's the first collaboration in between Beni x FRAMA.
No trumpets audio when a thing stunning beni rugs comes about, so it might be very easy to pass up. This is not the situation with Athena Calderone, an ineffable designer, author, chef, and also the founder and CEO of EyeSwoon, a Pleasure-driven community that celebrates the artwork of residing. Through the years, we have collaborated with Athena on two collections — Broken Symmetry and Salon.
The Siroua rug is developed making use of Fantastic fleece from the rare species of sheep indigenous to Morocco. The extensive, silky fibers allow for the deliciously deep 4" pile.
The sweetest issues in everyday life move slowly, like honey touring down the ribs of a glass jar. Set to a soundtrack of songbird roosters, all of our rugs are dried underneath the desert Sunlight inside the courtyard on web site.
View terms & conditions Donation Conditions and terms By paying for pick out products and solutions or introducing a donation to your cart, you happen to be supporting FLOR’s partnership with Make-A-Want. Through September thirty, 2025, five% of the purchase value through the sale of decide on items, in addition to all donations collected, are going to be forwarded to Make-A-Would like to assist grant needs for children with critical health problems.
Regardless of whether used in the dwelling spot, Bed room, or hallway—a Beni rug can deliver a small amount of nostalgia into your own home with out overwhelming an area.
Saturated in shade and Sunlight, we brew our tea overlooking the curvature of your Atlas Mountains. We welcome people all 12 months spherical.